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Sunday, October 5 • 3:00pm - 4:00pm
Fundraising Lessons From a Bagel Shop! Why Donor Retention Is the Key to Your Current And Future Success!

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A restaurant does all it can to get customers to return, otherwise it goes out of business. This is a vital lesson many nonprofits forget in their quest to retain their customers (donors!).  The key to sustainability and lowering costs is retaining current donors, and in this session, we'll define donor retention and discuss the proper metrics you should use to measure success, such as retention rate, attrition rate, and life time donor value. Next, we'll discuss how your measures compare against the national averages, including those obtained through the AFP Fundraising Effectiveness Project.  You'll see how you can easily obtain and track your results, including life time value of a donor, and why that matters.  We'll discuss recommendations and best practices on what you can do improve your donor retention. Finally, we'll have a group exercise using a variety of scenarios so you can apply what you learned in this session to your nonprofit.


Four Learning Outcomes:

1.      What is donor retention and its key metrics: retention rate & attrition rate?

2.      What is the Life Time Value (LTV) of a donor for you nonprofit and why does it matter?

3.      How does your nonprofit compare to national averages by sector, size and/or geography?

4.      Recommendations for improving donor retention


Jon Biederman

Vice President, DonorPerfect/Fundraising Software

Sunday October 5, 2014 3:00pm - 4:00pm