Tuesday, October 7 • 3:15pm - 4:15pm
2014 Planned Gifts Online Marketing Study Analysis

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Analysis of email, web, mobile and social media analytics for planned giving and a Catholic Nonprofit Case Study

What online content generates responses for planned gifts? What are donors’ preferences for your planned giving emails? What tracking metrics will assess planned gifts social media success? If you wonder about donors’ responses when they see eMarketing, attend this session. Based on the very first online planned gifts marketing study of donor patterns and research, explore the most effective strategies for reaching your donors though web, email and social media. You will receive facts, evaluate your eMarketing and be on target for success.

The objectives of this session are to:

1. - Affirm effective online planned giving marketing based on donors' activities

2. - Provide a basis for organizations to evaluate their online planned giving marketing

3. - Increase responses from online connections with prospective planned giving donors



Amelia Stenger

Director of Development, Ursuline Sisters of Mount Saint Joseph

avatar for Sandra Henningsen, CGPA

Sandra Henningsen, CGPA

Assistant Vice President, Cescendo Interactive, Inc.
Sandra Henningsen, CGPA, Assistant Vice President  Crescendo Interactive, Inc.,  oversees GiftLegacy eMarketing services.  She mentors charities in establishing planned giving websites and marketing planned gifts using the Internet, eNewsletters, social media and royalty-free literature... Read More →
avatar for Rev. Samuel Bellino, SJ

Rev. Samuel Bellino, SJ

Director of Legacy Planning, California Province of the Society of Jesus
Rev. Samuel P. Bellino, S.J., Director of Legacy Planning for the California Province of the Society of Jesus (the Jesuits), oversees planned giving activities over a five-state region (Arizona, California, Hawaii, Nevada, and Utah). These duties consist of cultivating, soliciting... Read More →

Tuesday October 7, 2014 3:15pm - 4:15pm
Salon F

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