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Tuesday, October 7 • 10:15am - 11:15am
Key Trends and Direct Marketing Analysis for Catholic Organizations

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This session highlights key trends from the National Index of Fundraising Performance and focuses on the Catholic organization sector. The Target Analytics Index of National Fundraising Performance analyzes direct marketing giving for many of the largest nonprofit organizations in the country. Based on the quarterly results of the 2014 Index, we present fundraising trends — based on actual donor gift data — from among the largest and most recognized nonprofit organizations in the United States. Evaluate significant multi-year metrics such as donor acquisition, retention, and revenue per donor by various sectors within our participating sample. Gain valuable insight that can help you and your clients interpret donor behavior.

In this session you will:

1. - Learn how you can analyze donor lifecycle behavior and find gaps in your fundraising program

2. - See into the future of where fundraising trends are heading



Moderators
avatar for Ann Marie Gardiner

Ann Marie Gardiner

Director of Development, Sisters of Charity of New York
Anne Marie Gardiner is the Director of Development for the Sisters of Charity of New York.  She has over 25 years in Development, working with men and women religious Congregations.  Anne Marie sits on the Seton Associate Advisory Board for the Sisters of Charity of Saint Elizabeth and the Board of Saint Augustine’s Elementary School in Union City, NJ.  In addition, Anne Marie is a mentor to many “first timers” to... Read More →

Speakers
avatar for George Durney

George Durney

Director of Sales, Target Analytics
George Durney is currently the Director of Target Analytics Sales and has been with Blackbaud for the last seven years. Prior to that, he spent seven years with Nielsen’s Internet Audience Measurement Group, NetRatings, as Senior Vice President of Sales. NetRatings measured the audience numbers of sites such as Yahoo!, Google, and Facebook, much in the way that Nielsen reports television ratings. From 1985 – 1999, he was with Dun & Bradstreet... Read More →
avatar for Mark Etling

Mark Etling

Donor Development Manager, Missionary Association of Mary Immaculate, Oblate Missionary Society, Inc.
Mark Etling is Donor Development Manager for the Missionary Association of Mary Immaculate (MAMI), NCDC Active Member in Belleville, Illinois. MAMI is a division of Oblate Missionary Society, Inc. the fundraising organization for the Oblates’ United States Province. Mark is involved in the creative, donor list exchange, advertising, analytics, internet and multichannel fundraising functions.  He also coordinates the NCDC St. Louis Regional... Read More →
AW

Amanda Williams

DonorCentrics Solutions Consultant, Target Analytics
Amanda Williams manages the donorCentrics benchmarking program for Target Analytics, a division of Blackbaud.  In her role she oversees the reports, meetings, and collaborative peer groups for all non-profit organizations who participate in donorCentrics, a collaborative benchmarking service.  She has nearly twenty years of experience in the fundraising industry. Prior to joining Target Analytics, Amanda served in a variety of... Read More →


Tuesday October 7, 2014 10:15am - 11:15am
Los Angeles/Miami

Attendees (34)