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Tuesday, October 7 • 1:45pm - 2:45pm
The 3 A's of Social Media Success

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Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.

Nonprofit organizations should focus on three categories of content in their social media messaging -- the "three A's." Attend this session to find out how you can apply each of the three A's to your organization's social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We'll also explore how best to measure the success of your social media efforts.


Lauren Merrill

Manager of New Market Channels, Catholic Relief Services

avatar for Steven Shattuck

Steven Shattuck

VP, Marketing, Bloomerang
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing... Read More →

Tuesday October 7, 2014 1:45pm - 2:45pm
Salon A

Attendees (21)