Tuesday, October 7 • 1:45pm - 2:45pm
The 3 A's of Social Media Success

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Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.

Nonprofit organizations should focus on three categories of content in their social media messaging -- the "three A's." Attend this session to find out how you can apply each of the three A's to your organization's social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We'll also explore how best to measure the success of your social media efforts.



Lauren Merrill

Manager of New Market Channels, Catholic Relief Services

avatar for Steven Shattuck

Steven Shattuck

Chief Engagement Officer, Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales, marketing and customer advocacy teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a video podcast that interviews fundraisers and consultants... Read More →

Tuesday October 7, 2014 1:45pm - 2:45pm
Salon A

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