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Monday, October 6 • 1:45pm - 2:45pm
Acquiring More Valuable Online Donors

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Your organization is likely missing out on significant revenue because you are not maximizing your digital fundraising potential. Learn how to grow your online program by acquiring new names, converting them to donors and increasing their donor value. The fundraising potential for digital channels continues to evolve, and your organization needs to apply the latest strategies to acquire more valuable online donors.

In this session you will learn about:

1. - Email file acquisition

2. - Optimization of donor conversion funnels

3. - Maximizing donor value


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Moderators
AB

Allison Bessette

Fundraising Strategy Director, Concord Direct

Speakers
avatar for Jarred Schremmer

Jarred Schremmer

Director of Digital Strategy, RobbinsKersten Direct
Jarred is dedicated to providing quality strategy, support and superior results for nonprofit clients seeking to advance their mission through the digital space and integrated direct response fundraising. His experience and expertise in fundraising has been developed as a result of... Read More →
avatar for Fr. Mark Hyde, SDB

Fr. Mark Hyde, SDB

Director, Salesian Missions, Inc.
Fr. Mark Hyde received his early education in his hometown of Meriden, CT.  He completed his high school studies at Salesian in Goshen, NY, and graduated from Don Bosco College, Newton, NJ in 1975 with a BA in Philosophy.  He received his Master’s in Divinity from the Pontifical... Read More →
avatar for Amanda Wasson

Amanda Wasson

Sr. Vice President of Digital Strategy, RobbinsKersten Direct
Amanda's 20 years of experience in multi-channel direct marketing, communication and development make her a highly sought-after specialist in nonprofit fundraising and communication. Amanda provides strategic planning and marketing communications and oversees digital strategy and... Read More →

Monday October 6, 2014 1:45pm - 2:45pm PDT
Los Angeles/Miami
  Workshop-Breakout-Round Tables, Direct Marketing

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