Tuesday, October 7 • 1:45pm - 2:45pm
The Secrets Behind Breakthrough Creative Acquisition

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We’ve all seen it! The test ideas we like the best bomb, and others rock even though they don’t seem so amazing to us. That’s the beauty and importance of testing. This fast-paced session is packed with acquisition case studies and results showing what has worked and “not” for a variety of organizations. From the smallest element to full-package tests, you’ll leave with lots of strategic and creative ideas that will impact your acquisition program. This session was a tremendously popular, standing room only session at the 2012 New York Nonprofit Conference. Content will be updated to include the latest and greatest tests and breakthroughs.

In this session you will:

1. - Learn how and what to test: outer envelopes, offers, gift arrays, letter copy, inserts, reply envelopes, premiums and more with lots of examples and results, including a few surprises!

2. - Find out how to “beat a control” through revolutionary whole package testing

3. - Understand that donors tell us what works and what doesn’t – you’ll see why sometimes it’s the little things that can have a big impact on results



Suzanne Florence-Zavatter

Manager of Donor Development, Association of Marian Helpers

avatar for Robin Riggs

Robin Riggs

Chief Creative Officer, RobbinsKersten Direct
Robin Riggs, an award winning creative director and copywriter, serves as Chief Creative Officer of RobbinsKersten Direct. She believes the best fundraising creative comes from the heart and the mind. Robin has the unique ability to be data-driven while developing innovative, multi-channel... Read More →

Tuesday October 7, 2014 1:45pm - 2:45pm
Los Angeles/Miami

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