Tuesday, October 7 • 10:15am - 11:15am
Building Your Direct Mail Program

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This session will explore the basics of a Direct Mail Program including planning and scheduling, components of mailing packages (annual appeals, single focus appeals, etc.) to timely acknowledgements, record keeping, and follow up.  

With the conference theme of ‘viability and change’ the anticipated outcome is that attendees will have a ‘blueprint’ for developing a Direct Mail Program that will invite donors to support the mission and goals of their organization. 


avatar for Barb DeCramer

Barb DeCramer

Rochester Franciscans - Sisters of Saint Francis

avatar for Sr. Joan Rychalsky, IHM

Sr. Joan Rychalsky, IHM

Co-Director Mission Advancement, Sisters, Servants of the Immaculate Heart of Mary
Presently, Sr. Joan works as Co-Director of the IHM Mission Advancement Office at Immaculata, PA. She initiated a development strategy for the IHMs thirteen years ago and has supervised the growth of a dynamic program and is currently conducting a $6 million campaign for the IHM community’s... Read More →
avatar for Sr. Peggy Scarano, OP

Sr. Peggy Scarano, OP

Regional Representative, SOAR!
Peggy Scarano, OP has been a Dominican Sister of Sparkill, NY since 1964.  For the past 30 years she has been involved in the ministry of fundraising, with 28 of these years as Development Director for her congregation.  Prior to this she was a classroom teacher and grade school... Read More →

Tuesday October 7, 2014 10:15am - 11:15am
Salon B

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