Tuesday, October 7 • 10:15am - 11:15am
Taking It To the Next Level: Digital Marketing for Fundraising

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You have a website, email list, and Facebook page.  Now what?

Avoid common pitfalls of having these tools without fully leveraging them.  In this session you'll learn how to actually make use of your website and social media channels for impact.  Reaching fundraising goals starts with a plan, so first we'll cover how to put together a marketing plan and then move into how to utilize what you have to execute it.

From digital marketing strategy 101, to video integration for cutting-edge campaigns and conversion techniques, this is a session you won't want to miss!  Specific fundraising case studies will be covered and walked through step-by-step, to provide actionable information and tips you can take back to the office after the conference.  Through digital marketing, you can learn to fundraise without breaking the bank, by fully leveraging what you have.

avatar for Linda M. Micciche, MNA

Linda M. Micciche, MNA

Director of Development and Digital Communications, Sisters of the Holy Family
Sisters of the Holy Family, Director of Development and Digital Communications since 2004 Professionally interested in: Nonprofit organizational development, fundraising and Management 20+yrs. Focus on: Climate, Earth, Human+Social Justice, Peace and Catholic issues. Living the... Read More →


Lynne Moyer

Founder and Managing Director, Luminate Marketing
Lynne Moyer is the Founder & Managing Director of Luminate Marketing, a company that makes missions visible though marketing for churches and nonprofits.  Luminate Marketing has a proven track record of success helping organizations leverage both organic and paid content to engage... Read More →

Tuesday October 7, 2014 10:15am - 11:15am
Salon A

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