Major gift societies are highly effective vehicles for promoting and growing annual funds. As institutions experience declining donor counts, intensifying major gift activity becomes increasingly important in reaching annual fund goals, nurturing continued giving, and building donor profiles that are foundational to assessing capital campaign capabilities. Giving societies provide a major gift marketing platform and a defined process for constituent engagement. The relationships, trust and loyalties built over time are invaluable to strengthening development programs and sustaining missions in challenging and competitive times.
In this session we will:
1. - Develop the rationale for creating a giving society
2. - Discuss methods of growing society membership, and overall benefits of the society.
3. - Provide "how to" process and sample materials ...
