Tuesday, October 7 • 1:45pm - 2:45pm
Metrics That Matter: Measuring the Success of Your Fundraising Efforts in a Multi-Channel Environment

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You value what you measure and you measure what you value. Learn the top 10 things your organization should be measuring and why. Identify ways to measure the impact of your social media efforts in addition to your traditional communication channels.

In this session you will learn to:

1. - Identify the top 10 key metrics your organization should be measuring

2. - Determine the impact of multi-channel communications efforts

3. - Measure your digital ROI


avatar for Louise Moore, CFRE

Louise Moore, CFRE

Vice President, Cull Martin & Associates, Inc.
Cull Martin & Associates specializes in complete fundraising services for non-profit organizations including: ;strategic planning  donor and acquisition programs; name list management; copy, design and execution; printing and mailing services; direct response advertising;  development... Read More →


Kathy Hall

Assistant Vice President for Advancement, Lutheran Social Services of Illinois
avatar for Mark Loux

Mark Loux

Senior VP Strategy and Client Services, Douglas Shaw & Associates
A third generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies, for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that... Read More →

Tuesday October 7, 2014 1:45pm - 2:45pm
Salon H

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