Philanthropy is a powerful force in our society but the challenges are great, particularly during an economic downturn that has dampened contributions even as the demand for services escalates. Michael Chatman shares insights based on his experience as a donor, fundraiser and entrepreneur. He offers practical techniques and real life stories, and brings passion and humor to the art and science of raising money the entrepreneurial way.
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The newest gadgets and shiny objects can make it hard to know when an emerging technology is just a gadget or when it has potential for real impact on your mission. Technology has made a radical change over the years and is now part of everyone's life, job and day. So how do you approach these decisions in a strategic way? We will walk through a few different methods to make these decisions based on your needs, goals and mission to weed out toys from viable options.
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You have a website, email list, and Facebook page. Now what?
Avoid common pitfalls of having these tools without fully leveraging them. In this session you'll learn how to actually make use of your website and social media channels for impact. Reaching fundraising goals starts with a plan, so first we'll cover how to put together a marketing plan and then move into how to utilize what you have to execute it.
From digital marketing strategy 101, to video integration for cutting-edge campaigns and conversion techniques, this is a session you won't want to miss! Specific fundraising case studies will be covered and walked through step-by-step, to provide actionable information and tips you can take back to the office after the conference. Through digital marketing, you can learn to fundraise without breaking the bank, by fully leveraging what you have.
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging -- the "three A's." Attend this session to find out how you can apply each of the three A's to your organization's social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We'll also explore how best to measure the success of your social media efforts.
The rapidly changing mobile marketplace provides new and exciting marketing opportunities. This session will provide the basic overview of the types of mobile marketing, how these advertising tools can be effectively targeted to deliver your message and what type of results can be expected.
We will also quickly discuss the current trends in mobile marketing, the influence of mobile devices in our everyday life and how this emerging marketing vehicle will continue to gain significance in the overall advertising media mix in the future.
